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Advisory 83 · 3-Year Execution · Jul 2026 → Jun 2029

Build, validate, and scale the system — quarter by quarter

A live operating dashboard for the Tennessee Sports Hall of Fame engagement. Year 1 builds the business plan and operating model. Year 2 validates it with live data from the Hall's first year inside Nissan Stadium. Year 3 translates insight into a 10-year master plan on the path to a projected $8.5M institutional asset.

Note: Deliverables and KPIs shown are sample illustrations — not a true reflection of what will be performed.

12

Quarters

36

Workstreams

5

Stage gates

Year 1 · Jul 2026 – Jun 2027

Build the System

Design the museum's operating model and create the business plan. Eight-component plan, sponsorship strategy & asset map, KPI framework, and launch readiness map.

Year 2 · Jul 2027 – Jun 2028

Validate the System

Measure actual performance against projections. Quarterly business plan reviews, mid-year audit (attendance, revenue, sponsorship, engagement), executive advisory, and board briefings.

Year 3 · Jul 2028 – Jun 2029

Scale the System

Translate operating insight into a 10-year master plan. Super Bowl 2030 strategy, growth & revenue expansion roadmap, executive transition briefing, and path to $8.5M institutional asset.

Execution

12-quarter rollout

Each quarter has three workstreams with sample deliverables. KPI focus areas roll up at the quarter level.

Jul – Sep 2026

Y1 · Q1

Build · Discovery

active

Discovery, sponsorship strategy & KPI scaffolding

Progress25%

  • Sponsorship Strategy / Asset Map

    Deliverables

    • ·Active partner audit & renewal risk map
    • ·Tiered sponsorship architecture (draft)
    • ·Naming-rights & co-marketing concepts

  • Governance, Operating & Staffing Framework (discovery)

    Deliverables

    • ·Board, staff & state stakeholder interviews
    • ·Current operating model & financial baseline
    • ·Peer benchmarking (Pro Football HOF, Naismith, CFB HOF)

  • KPI Framework + Strategy Dashboard (scaffolding)

    Deliverables

    • ·KPI tree (visitor, brand, revenue, programs, capital, governance)
    • ·Discovery insight pack & implications memo
    • ·Board briefing #1

Quarter KPIs

  • Stakeholder interviews completed
  • Sponsorship inventory drafted
  • KPI tree scaffolded
  • Governance gaps logged & owned

Oct – Dec 2026

Y1 · Q2

Build · Architecture

upcoming

Revenue model, activation toolkit & Business Plan adoption (Dec 26 / Jan 27)

Progress0%

  • Revenue and Financial Sustainability Model

    Deliverables

    • ·Admissions, membership & events model
    • ·Education & programs revenue logic
    • ·Grants & state-funding plan

  • Fundraising and Sponsorship Activation Toolkit

    Deliverables

    • ·Pitch architecture & sponsor decks
    • ·Activation playbooks (Titans / Predators / state)
    • ·Founding-member & pre-sale collateral

  • Governance, Operating & Staffing Framework

    Deliverables

    • ·Org & staffing plan
    • ·Committee charters & decision rights
    • ·Operating model v0.5

Quarter KPIs

  • Financial sustainability model locked
  • Business plan adopted by board
  • Activation toolkit ready across sponsor tiers
  • Staffing model defined for Year-1 roles

Jan – Mar 2027

Y1 · Q3

Build · Plan

upcoming

Post-adoption activation · visitor experience & KPI dashboard live

Progress0%

  • Business Plan (v1 draft)

    Deliverables

    • ·Mission & positioning
    • ·Operations, education & marketing sections
    • ·Financial model v1 (3-year P&L)

  • Visitor Experience & Digital Engagement Strategy

    Deliverables

    • ·Visitor journey & exhibit narrative arc
    • ·Digital engagement strategy (web, app, content)
    • ·NPS & dwell-time measurement framework

  • KPI Framework + Strategy Dashboard (live)

    Deliverables

    • ·Dashboard schema & data sources
    • ·Reporting cadence (monthly + quarterly)
    • ·Board scorecard v1

Quarter KPIs

  • Adopted plan in market
  • Strategy dashboard live
  • Visitor journey designed
  • Digital engagement baseline set

Apr – Jun 2027

Y1 · Q4

Build · Adopt

upcoming

Launch Readiness Map & founding-sponsor activation

Progress0%

  • Business Plan (final adoption)

    Deliverables

    • ·Final 8-component business plan
    • ·Year-1 operating budget
    • ·Board scorecard locked & owned

  • Launch Readiness Map

    Deliverables

    • ·T-90 day opening run-of-show
    • ·Vendor & technology stack lock
    • ·Opening playbook (ops, staffing, comms)

  • Fundraising & Sponsorship Activation (rollout)

    Deliverables

    • ·Founding-sponsor pitch architecture (live)
    • ·Titans / Predators activation framework
    • ·State tourism partnership strategy

Quarter KPIs

  • Launch readiness map signed
  • Founding-sponsor pipeline activated
  • Year-1 operating budget approved
  • Opening playbook locked

Jul – Sep 2027

Y2 · Q1

Validate · Opening

upcoming

Hall opens · Quarterly Business Plan Review #1

Progress0%

  • Quarterly Business Plan Review #1

    Deliverables

    • ·Opening-quarter performance review
    • ·Plan-vs-actual variance commentary
    • ·Course-correction memos

  • Attendance, Revenue, Sponsorship & Engagement Analysis

    Deliverables

    • ·Attendance & dwell-time baseline
    • ·Revenue mix analysis
    • ·Sponsorship activation report

  • Executive Advisory Sessions

    Deliverables

    • ·Weekly executive standup
    • ·Issue & risk register
    • ·Strategic course-correction memos

Quarter KPIs

  • Opening attendance and NPS tracked vs. plan
  • Revenue mix variance reviewed
  • Sponsorship activations delivered
  • Executive cadence operating

Oct – Dec 2027

Y2 · Q2

Validate · Tune

upcoming

Quarterly Business Plan Review #2 & Board Briefing

Progress0%

  • Quarterly Business Plan Review #2

    Deliverables

    • ·Operating P&L variance
    • ·Cohort & member retention
    • ·Sponsorship pacing

  • Quarterly Board Briefing

    Deliverables

    • ·Quarterly board report
    • ·Variance commentary
    • ·Strategic adjustments memo

  • Attendance, Revenue, Sponsorship & Engagement Analysis

    Deliverables

    • ·Visitor & engagement deep-dive
    • ·Sponsorship activation scorecard
    • ·Digital engagement read-out

Quarter KPIs

  • Operating P&L variance reviewed
  • Member retention tracked
  • Sponsorship pacing on plan
  • Board briefing delivered on cadence

Jan – Mar 2028

Y2 · Q3

Validate · Audit

upcoming

Mid-Year Audit across attendance, revenue, sponsorship & engagement

Progress0%

  • Mid-Year Audit

    Deliverables

    • ·Operating audit (attendance & revenue)
    • ·Sponsorship audit
    • ·Engagement & program audit

  • Attendance, Revenue, Sponsorship & Engagement Analysis (deep dive)

    Deliverables

    • ·Visitor cohort & geo analysis
    • ·Revenue line profitability review
    • ·Engagement & brand reach read-out

  • Executive Advisory Sessions

    Deliverables

    • ·Bi-weekly executive working sessions
    • ·Issue & risk register refresh
    • ·Audit-driven decision memos

Quarter KPIs

  • Mid-year audit complete
  • Attendance & revenue variance reviewed
  • Sponsorship renewal pipeline assessed
  • Executive cadence sustained

Apr – Jun 2028

Y2 · Q4

Validate · Re-forecast

upcoming

Annual Plan Review, Board Briefing & re-forecast

Progress0%

  • Quarterly Business Plan Review (Annual)

    Deliverables

    • ·Year-1 annual report
    • ·Full variance analysis
    • ·Re-forecast Years 2–3

  • Quarterly Board Briefing

    Deliverables

    • ·Annual board package
    • ·Strategic recommendations memo
    • ·Year-2 priorities approved

  • Executive Advisory Sessions

    Deliverables

    • ·Year-end executive offsite
    • ·Annual risk & issue review
    • ·Decision memos for Year-2 pivots

Quarter KPIs

  • Annual report published
  • Years 2–3 re-forecast board-approved
  • Board briefing delivered on cadence
  • Executive cadence held through year-end

Jul – Sep 2028

Y3 · Q1

Scale · Super Bowl

upcoming

Super Bowl 2030 Strategy & Growth Roadmap (draft)

Progress0%

  • Super Bowl 2030 Strategy

    Deliverables

    • ·Host committee engagement strategy
    • ·In-stadium fan experience strategy
    • ·Hospitality & inventory monetization

  • Growth and Revenue Expansion Roadmap (draft)

    Deliverables

    • ·New revenue line evaluation
    • ·Strategic partner shortlist
    • ·Naming-rights repricing

  • Updated Financial Projections (refresh)

    Deliverables

    • ·3-year operating re-projection
    • ·Capital & endowment scenarios
    • ·Institutional asset trajectory model

Quarter KPIs

  • Super Bowl 2030 strategy board-approved
  • Growth & revenue roadmap drafted
  • Updated financial projections circulated
  • Out-of-state visitor target set

Oct – Dec 2028

Y3 · Q2

Scale · Sustainability

upcoming

Sustainability Framework & Updated Financial Projections (final)

Progress0%

  • Sustainability Framework

    Deliverables

    • ·Operating sustainability principles
    • ·Reserve & endowment policy
    • ·Risk & resilience playbook

  • Updated Financial Projections (final)

    Deliverables

    • ·Refined 5-year operating model
    • ·Endowment pathway
    • ·Capital plan refresh

  • Growth and Revenue Expansion Roadmap (refine)

    Deliverables

    • ·Prioritized expansion portfolio
    • ·Strategic partner diligence
    • ·Sponsorship category strategy

Quarter KPIs

  • Sustainability framework adopted
  • Updated financial projections finalized
  • Growth roadmap refined with partner pipeline
  • Endowment pathway designed

Jan – Mar 2029

Y3 · Q3

Scale · Master Plan

upcoming

10-Year Playbook draft · Legacy Master Plan

Progress0%

  • 10-Year Playbook | Legacy Master Plan (draft)

    Deliverables

    • ·Master plan v2 (2029–2039)
    • ·Institutional asset trajectory
    • ·Refreshed KPI tree

  • Growth and Revenue Expansion Roadmap (final)

    Deliverables

    • ·Final revenue expansion priorities
    • ·Capital plan (10-year)
    • ·Endowment pathway

  • Sustainability Framework (refine) & Stakeholder Alignment

    Deliverables

    • ·Working sessions w/ board, Titans, state
    • ·Partner alignment memos
    • ·Sustainability framework refinements

Quarter KPIs

  • 10-Year Playbook draft circulated
  • Growth roadmap finalized
  • Sustainability framework refined
  • Stakeholder alignment sessions held

Apr – Jun 2029

Y3 · Q4

Scale · Handover

upcoming

10-Year Playbook delivery & Executive Transition Briefing

Progress0%

  • 10-Year Playbook | Legacy Master Plan (delivery)

    Deliverables

    • ·Final 10-year master plan
    • ·Public impact report
    • ·Institutional asset valuation update

  • Executive Transition Briefing

    Deliverables

    • ·Operating playbooks
    • ·Internal owner assignments
    • ·Advisory transition memo

  • Super Bowl 2030 Strategy (handover)

    Deliverables

    • ·Super Bowl execution handover pack
    • ·Activation calendar T-6 months
    • ·Internal owner assignments (SB 2030)

Quarter KPIs

  • 10-Year Playbook formally adopted
  • Executive transition briefing signed off
  • Institutional asset trajectory validated
  • Mission KPI hit-rate reviewed

KPI progress

Sample quarterly KPI progress

Illustrative trajectory across the 12 quarters: leading indicators (sponsorship $ booked, members) before opening; lagging indicators (visitors, Institute revenue) after opening.

Sponsorship & Institute revenue ($K) · Visitors (K) · Members (cumulative)

Sample view · figures illustrate plan KPI shape, not committed forecasts

Governance

Stage gates — KPI checkpoints

Five board votes, each tied to a measurable KPI threshold. Pass the gate, unlock the next phase.

  1. 1

    Gate 1 · Sep 2026

    Discovery

    Baseline accepted

    KPIStakeholder interviews complete · baseline P&L · ask pipeline live
  2. 2

    Gate 2 · Dec 2026 / Jan 2027

    Business plan adopted

    Plan live, sponsors activating

    KPIBusiness plan adopted by board · founding-sponsor activation live
  3. 3

    Gate 3 · Sep 2027

    Opening review

    Hall opens in Nissan

    KPIOpening attendance & NPS reviewed vs. plan
  4. 4

    Gate 4 · Jun 2028

    Mid-engagement audit

    Variance held

    KPIRevenue, visitor & sponsor renewal variance reviewed
  5. 5

    Gate 5 · Jun 2029

    10-Year Playbook

    Handover

    KPIInstitutional asset trajectory validated · mission KPI hit-rate reviewed

Anchor moments

Plan KPI milestones that anchor the engagement

Four KPI-based moments where the plan must prove itself.

Dec 2026 / Jan 2027

Business plan adopted

KPIPlan adopted by board · founding-sponsor activation live

Sep 2027

Hall opens · Nissan Stadium

KPIOpening attendance & NPS reviewed vs. plan

Jun 2028

Mid-engagement audit

KPIRevenue, visitor & sponsor renewal variance reviewed

Jun 2029

10-Year Playbook handover

KPI10-Year Playbook adopted · institutional asset trajectory validated